100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. studios. A New Way to Play! SUPER NINTENDO WORLD™ takes you into the world of Super Mario™. Battle Team Bowser on Mario Kart™: Bowser’s Challenge, dine at Toadstool Cafe, and level up with Nintendo themed merch from the 1-UP Factory™ store. Now Open. Location SUPER NINTENDO WORLD™ in Universal Studios Hollywood Park Hours Open Today | 8 am-10 pm All Park Hours Explore Tickets

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. Mario Kart™: Bowser’s Challenge Ready to experience Mario Kart™ like never before? Put on the special goggles and battle Team Bowser on iconic Mario Kart courses alongside Mario, Luigi, and Princess Peach. Collect digital coins and throw shells to win the Golden Cup on the groundbreaking Mario Kart ride with cutting-edge technology.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. Get Your Reservation Times for SUPER NINTENDO WORLD™ Warp into the land by making a Virtual Line reservation* in the Universal Studios Hollywood app after buying your park ticket and arriving onsite. Reservations are not always required to enter the land, but it’s important you check on the day of your visit so you don’t miss out. Download the app or click the link below and start planning your visit. Guests with Universal Express and VIP privileges will have reservation free entry into SUPER NINTENDO WORLD™ once per day (after 3pm for Platinum Pass members) when reservations are required to enter the land. *Depending on crowd conditions, you may be able to enter the land without making an entry time reservation via the Virtual Line reservation experience.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. Unlock even more interactive play at SUPER NINTENDO WORLD™ with your Power-Up Band™. Use it to keep score throughout the land as you complete challenges, defeat Bowser Jr., collect digital coins, and more*. *Power-Up Band will be available for purchase at a number of SUPER NINTENDO WORLD retail locations in Universal Studios Hollywood and Universal CityWalk as well as inside the land at the 1-UP Factory™ store.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. Discover the world of Super Mario™! Step right into familiar locations and environments from the Mushroom Kingdom. Explore, discover, and play amazing interactive games and Key Challenges throughout the land.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. Meet Mario and friends face-to-face. Get ready to meet Mario, Luigi, and Princess Peach. Make sure to capture the moment. Snap a photo with them and wear your Power-Up Band™ for an enhanced experience.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. Dining and Shopping At SUPER NINTENDO WORLD™, the food is as fun as the play. Plus, you’ll find toys and apparel so you can take a piece of the adventure home with you. The smiling character Chef Toad, wearing a chef’s coat and hat, stands with a wooden spoon in the window of his kitchen. Toadstool Cafe™ Indulge in tasty dishes at Toadstool Cafe™, where you can enjoy Chef Toad’s favorite recipes offered in the Mushroom Kingdom. Gluten-free and vegetarian options are available. Get Details Luigi and Mario plush toys sit on a store shelf, with more Nintendo-themed toys and apparel on shelves in the background. 1-UP Factory™ Find the perfect souvenir at the 1-UP Factory™ store. This super-fun store is where you can find all sorts of items from the Mushroom Kingdom! Browse souvenirs and wearable merch to level up your experience. Get Details Super Nintendo World logo on red stripe background. Get SUPER NINTENDO WORLD™ Email Updates Keep up with the latest SUPER NINTENDO WORLD™ announcements, plus special offers, news and more from Universal Studios Hollywood. Email Sign Up There's Even More Nintendo-Themed Shopping Outside SUPER NINTENDO WORLD™ With great items available right now in Universal Studios Hollywood and Universal CityWalk, you can get in on the fun even before you enter the land. SUPER NINTENDO WORLD™ STORE on CityWalk Nintendo® fans can stock up on all things SUPER NINTENDO WORLD™ at the dedicated store on CityWalk. This fully-themed store is accessible to all fans located outside the gates of Universal Studios Hollywood. Get Details Character Shop Head to the Character Shop on Universal Studios Hollywood’s Lower Lot for exclusive SUPER NINTENDO WORLD™ merchandise. Stock up on collectibles, apparel, and more. Get Details Feature Presentation Store SUPER NINTENDO WORLD™ is opening early 2023 in Universal Studios Hollywood. Level up with exclusive merch at the Feature Presentation Store currently open in the park. Get Details *Some images are courtesy of Universal Studios Japan. Stay In The Know When you sign up for emails, you'll get special offers, late-breaking news, and much more. SIGN UP

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. Dining and Shopping At SUPER NINTENDO WORLD™, the food is as fun as the play. Plus, you’ll find toys and apparel so you can take a piece of the adventure home with you. The smiling character Chef Toad, wearing a chef’s coat and hat, stands with a wooden spoon in the window of his kitchen. Toadstool Cafe™ Indulge in tasty dishes at Toadstool Cafe™, where you can enjoy Chef Toad’s favorite recipes offered in the Mushroom Kingdom. Gluten-free and vegetarian options are available. Get Details Luigi and Mario plush toys sit on a store shelf, with more Nintendo-themed toys and apparel on shelves in the background. 1-UP Factory™ Find the perfect souvenir at the 1-UP Factory™ store. This super-fun store is where you can find all sorts of items from the Mushroom Kingdom! Browse souvenirs and wearable merch to level up your experience. Get Details Super Nintendo World logo on red stripe background. Get SUPER NINTENDO WORLD™ Email Updates Keep up with the latest SUPER NINTENDO WORLD™ announcements, plus special offers, news and more from Universal Studios Hollywood. Email Sign Up There's Even More Nintendo-Themed Shopping Outside SUPER NINTENDO WORLD™ With great items available right now in Universal Studios Hollywood and Universal CityWalk, you can get in on the fun even before you enter the land. SUPER NINTENDO WORLD™ STORE on CityWalk Nintendo® fans can stock up on all things SUPER NINTENDO WORLD™ at the dedicated store on CityWalk. This fully-themed store is accessible to all fans located outside the gates of Universal Studios Hollywood. Get Details Character Shop Head to the Character Shop on Universal Studios Hollywood’s Lower Lot for exclusive SUPER NINTENDO WORLD™ merchandise. Stock up on collectibles, apparel, and more. Get Details Feature Presentation Store SUPER NINTENDO WORLD™ is opening early 2023 in Universal Studios Hollywood. Level up with exclusive merch at the Feature Presentation Store currently open in the park. Get Details *Some images are courtesy of Universal Studios Japan. Stay In The Know When you sign up for emails, you'll get special offers, late-breaking news, and much more. SIGN UP

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. Enter the iconic green warp pipe and snake your way into Universal Studios Hollywood's newest theme park land: Super Nintendo World. Nearly a decade in the making, this expansion to Universal's California-based park is part of a broader partnership with video game company Nintendo that encompasses movies and merchandise. The area, a carved out section beyond Universal's Jurassic World and Transformers areas, opened Friday to the general public.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. Super Nintendo World features an augmented reality Mario Kart ride, a Toad-inspired restaurant and a stocked-up merchandise hub filled with shirts, hats, plush and themed popcorn canisters. There are also meet-and-greets with Mario, Luigi and Princess Peach. The land, sequestered away from other parts of the park, is small, but packed with eye candy and the constant ding of parkgoers tapping question mark adorned bricks. Part of Universal's lower studio lot was demolished to make room for the new world and new soundstages were erected or relocated to other areas on the expansive backlot. "What we were able to do was actually have the size work for us," said Jon Corfino, vice president of Universal Creative. "If you take a look around, I think we are successful at creating this very immersive, enclosed and yet intimate environment where you really feel like you've stepped into the game. Because you don't really see anything else around you and you're totally contained."

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. Super Nintendo World features an augmented reality Mario Kart ride, a Toad-inspired restaurant and a stocked-up merchandise hub filled with shirts, hats, plush and themed popcorn canisters. There are also meet-and-greets with Mario, Luigi and Princess Peach. The land, sequestered away from other parts of the park, is small, but packed with eye candy and the constant ding of parkgoers tapping question mark adorned bricks. Part of Universal's lower studio lot was demolished to make room for the new world and new soundstages were erected or relocated to other areas on the expansive backlot. "What we were able to do was actually have the size work for us," said Jon Corfino, vice president of Universal Creative. "If you take a look around, I think we are successful at creating this very immersive, enclosed and yet intimate environment where you really feel like you've stepped into the game. Because you don't really see anything else around you and you're totally contained."

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. Look inside Super Nintendo World, which just opened at Universal Studios Hollywood PUBLISHED FRI, FEB 17 2023 2:19 PM EST Sarah Whitten @SARAHWHIT10 WATCH LIVE KEY POINTS Super Nintendo World is now open at Universal Studios Hollywood. The new land features a Mario Kart-inspired ride and a restaurant called Toadstool Cafe. Guests can also purchase power-up bands to play mini-games based on Nintendo's Super Mario Bros. content. In this article 7974.T-JP CMCSA A general view of the "SUPER NINTENDO WORLD" entrance at Universal Studios Hollywood on February 16, 2023 in Universal City, California. A general view of the "SUPER NINTENDO WORLD" entrance at Universal Studios Hollywood on February 16, 2023 in Universal City, California. Rodin Eckenroth | Getty Images Entertainment | Getty Images Enter the iconic green warp pipe and snake your way into Universal Studios Hollywood's newest theme park land: Super Nintendo World. Nearly a decade in the making, this expansion to Universal's California-based park is part of a broader partnership with video game company Nintendo that encompasses movies and merchandise. The area, a carved out section beyond Universal's Jurassic World and Transformers areas, opened Friday to the general public. Super Nintendo World features an augmented reality Mario Kart ride, a Toad-inspired restaurant and a stocked-up merchandise hub filled with shirts, hats, plush and themed popcorn canisters. There are also meet-and-greets with Mario, Luigi and Princess Peach. The land, sequestered away from other parts of the park, is small, but packed with eye candy and the constant ding of parkgoers tapping question mark adorned bricks. Part of Universal's lower studio lot was demolished to make room for the new world and new soundstages were erected or relocated to other areas on the expansive backlot. "What we were able to do was actually have the size work for us," said Jon Corfino, vice president of Universal Creative. "If you take a look around, I think we are successful at creating this very immersive, enclosed and yet intimate environment where you really feel like you've stepped into the game. Because you don't really see anything else around you and you're totally contained." Mario poses at the "SUPER NINTENDO WORLD" welcome celebration at Universal Studios Hollywood on February 16, 2023 in Universal City, California. Mario poses at the "SUPER NINTENDO WORLD" welcome celebration at Universal Studios Hollywood on February 16, 2023 in Universal City, California. Rodin Eckenroth | Getty Images Entertainment | Getty Images It's unclear how much Universal invested in the project, which opens less than two months before the company's movie studio releases its animated "The Super Mario Bros. Movie," but it seems confident in its launch. "The parks business ... it's never been better for us," NBCUniversal CEO Jeff Shell said in January. "We had a record year last year." Shell noted that growth is slow domestically, but that the company has "found our footing" in Japan, where it opened a Super Nintendo World in March 2021. Last December, Shell told investors during a UBS conference that the Nintendo land in Japan was driving a lot of attendance to the international park and that those results are encouraging considering the big bets the company made for several Nintendo lands, including the one in Universal Studios Hollywood. The company has plans to bring similar lands to its much-anticipated Epic Universe in Florida and Universal Studios Singapore in 2025. Here's a look at Universal Studios Hollywood's new Super Nintendo Land: Princess Peach's Castle As guests exit the warp pipe, they find themselves inside Princess Peach's Castle. The area is mostly a photo opportunity, but also sets the backdrop of the encased and immersive land. Across the way, for about $40 parkgoers can purchase power-up bands that can be used to play mini-games within the land and unlock digital coins and badges on the Universal Studios Hollywood app. Princess Peach's castle in Super Nintendo World at Universal Studios Hollywood. Princess Peach's castle in Super Nintendo World at Universal Studios Hollywood. Sarah Whitten | CNBC The bands come in six styles based on major characters from Super Mario Bros. — Mario, Luigi, Princess Peach, Yoshi, Toad and Princess Daisy. The band character you choose coincides with with "team" you are on during your time in the land and all of your digital coin collection goes towards your own personal score and the team score. The bands are an extension to the land and not required for guests to enjoy the ride or dining options within the park. Essentially, the story line is that Bowser Jr. has stolen golden keys from the Mushroom Kingdom and guests need to collect three in order to gain access to a final boss battle with the little Koopa. Guests can participate in physical mini-games to get these keys including: Goomba Crazy Crank, Koopa Troopa POWer Punch, Piranha Plant Nap Mishap and Thwomp Panel Panic. Collecting three keys allows guests to enter into Bowser Jr.'s lair and compete in a special mini-game. Mario Kart: Bowser's Challenge The main attraction in Super Nintendo World is Mario Kart: Bowser's Challenge. To get to the ride, parkgoers must pass through Bowser's Castle. The queue winds through different corridors and showcases a collection of trophies, memorabilia and Bowser's plans to defeat Team Mario in the upcoming race. Universal Studios Hollywood employees await guests outside Mario Kart: Bowser's Challenge in Super Nintendo World. Universal Studios Hollywood employees await guests outside Mario Kart: Bowser's Challenge in Super Nintendo World. Sarah Whitten | CNBC The ride itself is multifaceted. At its most basic, it is a race of Team Mario vs. Team Bowser. Layered over a traditional racing coaster is an augmented reality shooter game. Racers are prompted to turn the steering wheel to navigate the racing course and encouraged to shoot shells at rival racers and obstacles. Pay attention to the pre-show which indicates the racers you should target and the ones you should let breeze by on the raceway. Statue of Bowser in Super Nintendo World at Universal Studios Hollywood. Statue of Bowser in Super Nintendo World at Universal Studios Hollywood. Sarah Whitten | CNBC Corfino explained that the team decided to use AR technology because it was more of a social experience. Guests could wear clear plastic visors on the ride and see their friends and family as well as the immersive animation of the Nintendo racers. He called the AR "transparent technology," something that would disappear and allow guests to be completely immersed in the experience. Pre-show animation guides guests on how to wear a specialized Mario visor that will be used during the ride. There is a toggle on the back to tighten or loosen the apparatus. Mario Kart visors from Mario Kart: Bowser's Challenge at Super Nintendo World at Universal Studios Hollywood. Mario Kart visors from Mario Kart: Bowser's Challenge at Super Nintendo World at Universal Studios Hollywood. Sarah Whitten | CNBC For the most part, the experience is seamless. Racers turn their head to see fellow racers, question-mark boxes filled with shells and upcoming obstacles. However, those with glasses may find it difficult to see throughout the ride. The visor fits snuggly to the forehead. There isn't a lot of room for eyewear between the visor and the plastic shield that attaches in the ride vehicle. View of onboarding for Mario Kart: Bowser's Challenge in Super Nintendo World at Universal Studios Hollywood. View of onboarding for Mario Kart: Bowser's Challenge in Super Nintendo World at Universal Studios Hollywood. Sarah Whitten | CNBC Additionally, Universal has faced criticism for size restrictions on several of its theme park rides domestically. Mario Kart: Bowser's Challenge, too, saw some blowback for guidelines that stated the right may be unsuitable for riders with waistlines over 40 inches. Merchandise available at 1-UP Factory inside Super Nintendo World at Universal Studios Hollywood. Merchandise available at 1-UP Factory inside Super Nintendo World at Universal Studios Hollywood. Sarah Whitten | CNBC Riders exit through the gift shop filled with Nintendo character merchandise. Toadstool Cafe Super Nintendo World's signature restaurant is called the Toadstool Cafe and its entryway is shaped like a giant red-capped mushroom. Chef Toad oversees the kitchen which makes a collection of themed salads and burgers as well as spaghetti and meatballs and a short rib special. Toadstool Cafe located insider Super Nintendo World at Universal Studios Hollywood. Toadstool Cafe located insider Super Nintendo World at Universal Studios Hollywood. Sarah Whitten | CNBC Guests order their food, receive their drinks and are whisked away by the dining team to their seats. There are video screens throughout the space that act as windows into the Mushroom Kingdom. Throughout your stay you may see multi-colored Mushroom People pass by the frames or battle it out in the skies against enemy invaders. Toadstool Cafe during a media preview of Super Nintendo World theme park at Universal Studios Hollywood in Universal City, California, US, on Thursday, Feb. 16, 2023. Toadstool Cafe during a media preview of Super Nintendo World theme park at Universal Studios Hollywood in Universal City, California, US, on Thursday, Feb. 16, 2023. Bloomberg | Getty Images The restaurant's signature drink is called the Super Star Lemon Squash. It contains honey lemon soda and tropical boba with mango stars on top. For dessert, guests can choose from a question block shaped tiramisu, a Mr. Beanpole cake, which is a twist on an Italian cake, or a Princess Peach cupcake. A Princess Peach cupcake inside Toadstool Cafe during a media preview of Super Nintendo World theme park at Universal Studios Hollywood in Universal City, California, US, on Thursday, Feb. 16, 2023. A Princess Peach cupcake inside Toadstool Cafe during a media preview of Super Nintendo World theme park at Universal Studios Hollywood in Universal City, California, US, on Thursday, Feb. 16, 2023. Bloomberg | Getty Images Super Nintendo World is open to the general public and will not require advanced virtual queuing in order to enter.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. When Mario Bros. made its arcade debut in 1983, an 8-bit star was born. Though Mario had made appearances in a handful of Nintendo games before getting his very own video game, he – along with his brother Luigi – stole the hearts of video game fans everywhere and the release kick-started one of the most iconic gaming franchises ever created. In the four decades since, kids of all ages have interacted with Mario's world on two-dimensional screens. Now, you can step through the screen and into a living, breathing, four-dimensional world with Mario, Luigi and the whole gang at Universal Studios Hollywood's Super Nintendo World.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. When Mario Bros. made its arcade debut in 1983, an 8-bit star was born. Though Mario had made appearances in a handful of Nintendo games before getting his very own video game, he – along with his brother Luigi – stole the hearts of video game fans everywhere and the release kick-started one of the most iconic gaming franchises ever created. In the four decades since, kids of all ages have interacted with Mario's world on two-dimensional screens. Now, you can step through the screen and into a living, breathing, four-dimensional world with Mario, Luigi and the whole gang at Universal Studios Hollywood's Super Nintendo World.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. When Mario Bros. made its arcade debut in 1983, an 8-bit star was born. Though Mario had made appearances in a handful of Nintendo games before getting his very own video game, he – along with his brother Luigi – stole the hearts of video game fans everywhere and the release kick-started one of the most iconic gaming franchises ever created. In the four decades since, kids of all ages have interacted with Mario's world on two-dimensional screens. Now, you can step through the screen and into a living, breathing, four-dimensional world with Mario, Luigi and the whole gang at Universal Studios Hollywood's Super Nintendo World.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. When Mario Bros. made its arcade debut in 1983, an 8-bit star was born. Though Mario had made appearances in a handful of Nintendo games before getting his very own video game, he – along with his brother Luigi – stole the hearts of video game fans everywhere and the release kick-started one of the most iconic gaming franchises ever created. In the four decades since, kids of all ages have interacted with Mario's world on two-dimensional screens. Now, you can step through the screen and into a living, breathing, four-dimensional world with Mario, Luigi and the whole gang at Universal Studios Hollywood's Super Nintendo World.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. When Mario Bros. made its arcade debut in 1983, an 8-bit star was born. Though Mario had made appearances in a handful of Nintendo games before getting his very own video game, he – along with his brother Luigi – stole the hearts of video game fans everywhere and the release kick-started one of the most iconic gaming franchises ever created. In the four decades since, kids of all ages have interacted with Mario's world on two-dimensional screens. Now, you can step through the screen and into a living, breathing, four-dimensional world with Mario, Luigi and the whole gang at Universal Studios Hollywood's Super Nintendo World.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. When Mario Bros. made its arcade debut in 1983, an 8-bit star was born. Though Mario had made appearances in a handful of Nintendo games before getting his very own video game, he – along with his brother Luigi – stole the hearts of video game fans everywhere and the release kick-started one of the most iconic gaming franchises ever created. In the four decades since, kids of all ages have interacted with Mario's world on two-dimensional screens. Now, you can step through the screen and into a living, breathing, four-dimensional world with Mario, Luigi and the whole gang at Universal Studios Hollywood's Super Nintendo World.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. When Mario Bros. made its arcade debut in 1983, an 8-bit star was born. Though Mario had made appearances in a handful of Nintendo games before getting his very own video game, he – along with his brother Luigi – stole the hearts of video game fans everywhere and the release kick-started one of the most iconic gaming franchises ever created. In the four decades since, kids of all ages have interacted with Mario's world on two-dimensional screens. Now, you can step through the screen and into a living, breathing, four-dimensional world with Mario, Luigi and the whole gang at Universal Studios Hollywood's Super Nintendo World.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. When Mario Bros. made its arcade debut in 1983, an 8-bit star was born. Though Mario had made appearances in a handful of Nintendo games before getting his very own video game, he – along with his brother Luigi – stole the hearts of video game fans everywhere and the release kick-started one of the most iconic gaming franchises ever created. In the four decades since, kids of all ages have interacted with Mario's world on two-dimensional screens. Now, you can step through the screen and into a living, breathing, four-dimensional world with Mario, Luigi and the whole gang at Universal Studios Hollywood's Super Nintendo World.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. When Mario Bros. made its arcade debut in 1983, an 8-bit star was born. Though Mario had made appearances in a handful of Nintendo games before getting his very own video game, he – along with his brother Luigi – stole the hearts of video game fans everywhere and the release kick-started one of the most iconic gaming franchises ever created. In the four decades since, kids of all ages have interacted with Mario's world on two-dimensional screens. Now, you can step through the screen and into a living, breathing, four-dimensional world with Mario, Luigi and the whole gang at Universal Studios Hollywood's Super Nintendo World.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. When Mario Bros. made its arcade debut in 1983, an 8-bit star was born. Though Mario had made appearances in a handful of Nintendo games before getting his very own video game, he – along with his brother Luigi – stole the hearts of video game fans everywhere and the release kick-started one of the most iconic gaming franchises ever created. In the four decades since, kids of all ages have interacted with Mario's world on two-dimensional screens. Now, you can step through the screen and into a living, breathing, four-dimensional world with Mario, Luigi and the whole gang at Universal Studios Hollywood's Super Nintendo World.

100 Universal City Plaza
Universal City, CA

The brand new Super Nintendo world at universal studios. When Mario Bros. made its arcade debut in 1983, an 8-bit star was born. Though Mario had made appearances in a handful of Nintendo games before getting his very own video game, he – along with his brother Luigi – stole the hearts of video game fans everywhere and the release kick-started one of the most iconic gaming franchises ever created. In the four decades since, kids of all ages have interacted with Mario's world on two-dimensional screens. Now, you can step through the screen and into a living, breathing, four-dimensional world with Mario, Luigi and the whole gang at Universal Studios Hollywood's Super Nintendo World.