Echternach, Echternach

The 2022 season saw a dynamic, positive rebound thanks to the creativity and authenticity of the tourism sector. On October 3, Minister of Tourism Lex Delles presented the results of the 2022 tourism season. After a recovery in 2021, the sector is once again recording strong growth, a positive trend that largely surpassed the 2021 figures and put the level of activity nearly back at that seen before the crisis.

6 Rue Antoine de Saint-Exupéry
Luxembourg, Luxembourg

In 2022, in order to continuously monitor the evolution and trends of tourism demand in its markets, as well as visitor behaviour, Luxembourg for Tourism carried out targeted surveys and studies, some of which we have published. LFT has also collected and analysed data on travel intentions, searches and bookings of potential visitors for accommodation and flights (European Travel Commission, Deutsche Reiseanalyse). We continued to continuously monitor the online reputation of the destination, through sentiment analysis on social networks and review platforms.

6 Rue Antoine de Saint-Exupéry
Luxembourg, Luxembourg

Three major projects were initiated in 2022: the launch of the new portal visitluxembourg.com; the creation and launch of the first regional microsites; the design of a B2B portal (to be launched in the 1st quarter of 2023). These three projects follow the renewal of the digital infrastructure and the launch of a new content and services platform in 2021.

Luxembourg

Luxembourg

LFT continued its B2C content publishing and B2B communication activities in line with its brand positioning strategies. LFT produced content for the new the visitluxembourg.com website, press articles for media campaigns, as well as our series of print publications including the 4th and 5th issues of the travel magazine "Luci - Inspiring Travel Stories from Luxembourg", which won further design awards, such as the "iF DESIGN AWARD", as well as the 100 things to do Pocket Guide and the Pocket Map.

Luxembourg

Luxembourg

In 2022, Luxembourg for Tourism continued its collaboration with press agencies. It developed new links with the media and continued to generate numerous publication opportunities. Our presence at events and workshops helped to generate increasing interest in the destination from blogs and media.

Mnt du Château
Vianden, Vianden

Luci TV is Visit Luxembourg's travel show, produced live and streamed online. Travel professionals are invited to get to know travel experiences firsthand through travel reports, onsite interviews with partners and live interactions with viewers, all in a compact and entertaining way. Luci TV brings awareness to Luxembourg as a tourist destination to tourism professionals all around the world. For the 2022 edition people tuned in from Germany to Portugal to Canada to learn about what Luxembourg has to offer in a live broadcast from Vianden Castle.

Lisbon

Lisbon, Lisbon, Portugal

LFT took part in tourism missions to Portugal, Dubai (Sales Mission), Italy and Canada (Montreal Cinemania Festival). The aim was on the one hand to increase awareness of Luxembourg as a travel destination, during initial contacts with local travel professionals and specialised media; and on the other hand, to analyse and better understand the structure of local business contacts.

6 Rue Antoine de Saint-Exupéry
Luxembourg, Luxembourg

The tourism sector, its activities, and its actors received extensive media coverage in 2022 in magazines, newspapers, and radio broadcasts all around the country.

6 Rue Antoine de Saint-Exupéry
Luxembourg, Luxembourg

At the Luxembourg for Tourism (LFT) Annual General Assembly on 27 April 2022, the Board of Directors appointed Jeanne Tonnar as its new President. Attached to the Directorate General for Tourism (Ministry of the Economy), responsible for the national tourism strategy, leisure tourism and remembrance tourism, Ms Tonnar succeeds Honorary President of Luxembourg for Tourism Romain Weber for a three-year term.

1a Rue du Vieux Marché
Vianden, Vianden

The LFT general meeting on 27 April 2022, noted the merger of LFT and the Eislek Regional Tourist Office aka Visit Eislek. The two entities have joined their teams to promote and develop Luxembourg tourism.