1580 E 15th Ave
Eugene, OR

There is a reason why Eugene is called TrackTown USA. It’s the home of Nike’s beginnings, the famous Hayward Field, the last home of the celebrated Steve Prefontaine.

80854 Territorial Hwy
Eugene, OR

The South Willamette Valley is home to more than 100 vineyards and 25 wineries, from sprawling, world-renowned wineries such as King Estate to more off-the-beaten-path spots like Sweet Cheeks Winery & Vineyard. You can embark on a tasting tour without a car by booking a guided tour.

McKenzie River Dr
McKenzie Bridge, OR

In the south Willamette Valley, you’ll find wonderful trickle-down in seven waterfall wonders that stretch from the Cascade Mountains to the Oregon Coast. With spring snowmelt swelling the forested streams that feed them, these gorgeous cascades are more beautiful than ever.

McKenzie Hwy
Lane County, OR

Oregon has no lack of epic waterways, but the crystal-clear, spring-fed Wild and Scenic McKenzie River is a favorite spot for mountain bikers, hikers, and rafting and fishing enthusiasts alike. It’s the lifeblood of clear, clean water for salmon and local farms in the Willamette Valley along its 90-mile stretch which flows from the Cascade Range to the Willamette River, just north of Eugene.

80848 Territorial Hwy
Eugene, OR

The South Willamette Valley Food Trail is a self-guided journey through Oregon’s agricultural heartland. Enjoy farm-to-table restaurants, world-class wines and unique on-farm experiences along the trail. Find your themed route below or download the official brochure.