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Content and Communication
Luxembourg
In 2022, LFT continued its B2C content publishing and B2B communication activities in line with its brand positioning strategies. LFT produced content for the new the visitluxembourg.com website, press articles for media campaigns, as well as our series of print publications.
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A total of 173,466 Visit Luxembourg publications were distributed in 2022.
Luxembourg
The "100 things to do" Pocket Guide and the Pocket Map were reprinted in 40,000 and 10,000 copies respectively. A total of 173,466 brochures were distributed to embassies and partners, including 44,284 at motorway service areas.
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Luci magazine
Luxembourg
LFT printed the 4th and 5th issues of the travel magazine "Luci - Inspiring Travel Stories from Luxembourg", which won further design awards, such as the "iF DESIGN AWARD".
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Luci TV live broadcast travel show
Luxembourg
Luci TV is Visit Luxembourg's travel show, produced live and streamed online once a year in English, French and German. Travel professionals are invited to get to know travel experiences firsthand through travel reports, onsite interviews with partners and live interactions with viewers, all in a compact and entertaining way. For the production of the Luci TV, we were responsible for selecting the location, the main subjects and the actors of the platform. LFT also carried out the content work (from storyboard to full video productions).
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Luci TV Video Reports 4 topics 3 languages
Luxembourg
We produced of video reports on the main topics for Luci TV: UNESCO in Luxembourg City, hiking in the Eislek region, a castle tour and a spring FAM trip report with travel professionals from Germany.
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National campaigns
Luxembourg
LFT also contributed to the production, communication and dissemination of the Vakanz Genéissen, the 2022 edition of the Lëtzebuerg, dat ass Vakanz summer campaign and Vëlosummer.
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LFT external communications
Luxembourg
The tourism sector, its activities, and its actors received extensive media coverage in 2022 in magazines, newspapers, and radio broadcasts all around the country.
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Visit Luxembourg Social media
Luxembourg
Luxembourg for Tourism has continued to increase its activity and visibility on social media, and has expanded its communities on social networks. This was achieved through original content creation, sharing UGC, social media advertising, and partnerships with bloggers and influencers.
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Further reach, higher visibility & engagement with Instagram Reels
Luxembourg
The publication of short videos (Reels) on Instagram, a trend that is currently very successful, generated between 10,000 and 250,000 views each. In 2022, LFT also carried out successful collaborations with bloggers and influencers creating visual content for us as well as distributing it to their audiences in many countries (IT, FR, ES, BE, NL, DE...)
visit_luxembourg
Collaborations with influencers & bloggers from target markets
Luxembourg
An increase in followers: its Instagram community grew from 61,000 to 76,000; its Facebook community from 69,000 to 76,000 followers; and its LinkedIn professional network community from 2,800 to 3,700 followers. Compared to 2021, LFT's presence on LinkedIn generated a 30% increase in impressions and a 35% increase in engagements.
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Google Web Stories with Visit Europe
Luxembourg
We continued to collaborate as a member of the European Travel Commission (ETC) to the VIsit Europe Monthly Guides and Stories. Within this community, the Grand Duchy was selected as an example of best practice and high performing content. The story "Five Day Trips from Luxembourg City" was also the best performing story in Europe (80% interaction rate, 5.72% CTR of the story) according to the figures shared in October 2022, which counted 24 articles, 659,000 Google impressions and 46,000 views.